Aulisi

Aulisi is a mock wine company that I came up with for my first package design project. I started with designing logo for the first two weeks. Since I LOVE (I mean.. LOVE.. all in caps) handwritten style lettering, I wanted to incorporate the idea with the logo process. This is the logo that I came up with:

This is a rough sketch –

At the time, I was satisfied with it but quickly realized it wasn’t really what I wanted. The line quality is sloppy and the thick line on the baseline was blocking the flow of the form. I still need to figure out the effective way to deliver the logo. I came up with few improved sketches and ideas so I think I’m in good shape so far. I will post the final one soon.

Last two weeks, I worked on wine label. Since the logo wasn’t completely done I had to find a way to deliver the feeling of the brand without logo. The solution was fairly easy. I borrowed flowy feeling from the logo and used decorative lines on capital letter ‘A’ (A is one of my fav letter) and it became the main art work for the label. I like the visual flow of the form.

I choose Bodoni for the company name. Bodoni is very elegant and pretty (I know… pretty isn’t good word but I can’t describe the typeface with any word other than pretty. Bodoni is really pretty.) and is one of my go-to typeface. It definitely shows the elegant side of the brand.

Overall I’m pleased with the final product. It was a good exercise.

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